We Didn't Just Study Ecommerce.
We Lived It.
HYG Digital was born from 15 years of building and running successful ecommerce businesses — first-hand, with our own capital on the line. We scaled brands in India and the United States, navigated multiple platform algorithm changes, and managed every corner of ecommerce before advising another brand to do the same.
Ours is a family-managed consulting firm led by the Jain family. Every client gets the focus, accountability, and personal ownership that only a tight-knit team of people who genuinely care can deliver — not a rotating cast of junior account managers.
Our consulting practice launched in 2020, but our knowledge is battle-tested over 15 years. In 2025, every client we managed achieved a minimum of 50% growth vs 2024 — with our best performers reaching 300%.
Building Our Own Ecommerce Business in India
Founded and scaled our own ecommerce business — learning every aspect from sourcing and logistics to digital marketing and customer acquisition the hard way.
Expansion into the United States
Took our brand to the US market, navigating Amazon, Shopify, and the complexities of cross-border ecommerce. Built significant scale operating in both markets simultaneously.
HYG Digital Consulting Launch
Leveraging 15 years of first-hand experience, we launched HYG Digital to help brands and manufacturers navigate ecommerce with complete, end-to-end management.
$7M GMV · $1M Ad Spend · 50–300% Client Growth
Managing $7M+ in annual ecommerce business. $20M+ total over 5 years. In 2025, every client achieved minimum 50% growth — our top performers hit 300%.
Principles That Drive Results
Complete Ownership
We don't advise from the sidelines. We take full operational responsibility for your ecommerce business.
Experience-Led Strategy
Every recommendation is backed by 15 years of running real businesses — not just managing client accounts.
Data at the Core
Every decision is grounded in rigorous data science — from ad spend allocation to inventory planning and pricing.
Family-Level Care
Being family-managed means we treat every client's business with the same urgency and ownership we give our own.
A Family Built for Ecommerce
Our founding team is not a collection of hired hands. Each member is a specialist who has personally built and operated ecommerce businesses. What we know, we learned by doing.
With 15 years of firsthand ecommerce experience across India and the USA, Ashish has built and scaled multiple online businesses from the ground up. He brings deep operational knowledge of Shopify, Amazon, marketplace dynamics, and cross-border commerce — and leads client strategy and overall business management at HYG Digital.
15 Years Ecommerce · India & USAAshish's brother and long-time co-builder, Lalith has been the operational backbone of the Jain family's ecommerce journey for 15 years. He brings hands-on expertise in marketplace operations, supply chain coordination, and the day-to-day realities of running a high-volume ecommerce business — giving HYG Digital clients operational depth no conventional agency can match.
15 Years Ecommerce OperationsA computer science engineer specialising in data science and analysis, Nikhil leads all advertising strategy and data intelligence at HYG Digital. He manages the full performance marketing stack — Google, Meta, Amazon, Pinterest, and Microsoft Ads — applying rigorous, data-driven decision making to every campaign. His analytical approach is a core reason HYG Digital clients see consistent, measurable growth.
Computer Science · Data Science · All Ad PlatformsAshish's wife and the creative force behind HYG Digital, Sonal holds a B.Sc. in Electronic Media and brings 18 years of graphic design experience to every client. She leads all creative output — from Shopify store design and product imagery direction to A+ content, ad creatives, and brand identity. Her rare combination of formal academic training and nearly two decades of practice ensures every brand she touches looks and feels premium.
B.Sc. Electronic Media · 18 Years DesignWork With a Team That Genuinely Cares
Family-managed means your business matters to us — personally.